Mobile phone users who want to stay in touch with friends and share their favorite song often find e-mail, IM and texting be imperfect choices. Each has its shortcomings, be it a canned overload or look spartan.
HighNote, a cellphone app introduced on Tuesday for Android devices and Apple, is looking for — along with many other services — to address some of these issues. Its free app is a sort of cross between texting and social networking with a large emphasis on multimedia sharing.
Users can create individual or group messages queued with maps, music, video and audio. How can the font and alignment, text color can be adjusted.
To accelerate the messaging, users can add "quick answers" as "love/hate" and "where are you?" that the recipient can respond to with a single touch of their finger. Are also available for birthday greetings, among other special occasions.
Although HighNote solves some problems inherent to traditional online and text messaging, fails to others. How instant messaging services, HighNote is largely a closed system. Both the sender and the recipient must have downloaded the app HighNote completely communicate. Messages to recipients who have not done so to get the piece of text messages from the e-mail message or text with a link to the entire message into a Web page — maps, videos and other multimedia content included.
In addition, HighNote can add yet another form of communication for people who already have too many. It is not difficult to imagine someone having to use half a dozen different applications to send messages to friends who use the phone various messaging services.
Among them are GroupMe, Beluga, PingChat, Fast Society, BrightKite, TextPlus and Kik.
Marc Barach, chief executive of HighNote, said that he expects the multitude of services to shrink at the end.
"This is a market that is going to merge between one or two players," he said. "In a year, but I doubt that there will be 10 of them."
For now, HighNote has no advertising. Can add some later, with sponsorship in an area called "Pulse" which includes games and quizzes to users as a distraction while waiting for a reply to their messages.