The browser will give users the ability to opt-out of advertising based on behavior. Server Web sites and ad will receive a "do not disturb" via a click-track not transmitted "HTTP header," a better approach, the indications of Mozilla, from cookies or user-Blacklist of advertisers.
As a non-standard platform, the header approach will rely not only on Firefox, but also on the websites for the implementation. It follows a call December 2010 by United States Department of Commerce for an "online privacy bill of rights" and a set of data Internet code of conduct--red flags that suggest the new tool can simply be an attempt to fend off future privacy legislation.
"That must be an important motivating factor," Jennifer Bayuk, Program Director of Security Systems Engineering, Stevens Institute of Technology (SIT), told TechNewsWorld.
Mozilla may also be against competitors by allowing greater customization, "said Darren Hayes, Ph.d., President of the computer program at Pace University information systems.
"This could be seen as a reaction to Microsoft (Nasdaq: MSFT) Internet Explorer Browsing In private and Google (Nasdaq: GOOG) customization options," he told TechNewsWorld.
While the new feature in Firefox does not block all advertisements, custom block ads that helped to carve out a unique niche advertising for advertising Internet giants such as Google.
The user-specific niche ad is often based on user ignorance of a "third report," Mozilla Labs principal engineer Mike Hanson explained in a blog post that Mozilla spokesperson Shannon first referred TechNewsWorld.
"For example, when you visit a news site that directs the user's browser to open an image from the site of an ad network, the report is the third," Hanson said. "In many cases, the user does not know that the relationship exists."
User-tracking is defined Similarly. "Third-party Tracking is intended to provide some persistence of a party relations," said Hanson. "The use, most people think is behavioral advertising, in which search keywords are identified and sent to a server, where they are used to select a display ads".
To escape the party behavioral advertising, Internet surfers have several options: opt-out registers; Web browser changes designed to prevent detection; blocking cookies and disabling.
These methods suffer from serious flaws, but Hanson wrote. Data registry of opt-out, for example, are stored in a cookie. Delete cookies, Delete the opt-out, and the ads start crackling once again.
Header-not-track Firefox explained Hanson, solves these problems of broadcasting "a clear declaration of intent of the user," enabling automatic tracking opt-out "mechanisms from around the Web in an easy-to-implement.
The concept is "nothing out of the ordinary" and represents a typical integration "challenge," explained Bayuk SIT. "The developers of interface between different software all the time."
"Powerful new tool for Firefox" persists through the cookies, requires no central register or the "black list" and "gives good actors in the information they need to treat users with respect," said Hanson.
At the top "With Hanson" list, however: "has no effect until the sites are incentivized to adopt it."
Incentives can be elusive.
"I see no incentive to participate without legislation," said Hayes, University of pace. "It is difficult to see the companies that advertise even trying to provide full co-operation to make this a success for Mozilla".
History tends to agree, the SIT Bayuk observed. "Other consortia, as a group that has promised to report a bug safety in 30 days or more, have it. I see no incentive to use the header window-not-track except the good press that could come with it. "
To put it bluntly, "this is a public relations ploy by the father of Firefox (Mozilla Foundation)," said public relations specialist Richard Laermer technology.
It is unlikely that they receive widespread adoption, told TechNewsWorld, "because most people don't understand even detect it."