Sunday, June 2, 2554

Sony Ericsson Unveils 1 phone for adventurers, 1 for couch potatoes

Sony (NYSE: SNE) Ericsson (Nasdaq: ERICY) announced Wednesday two new Android smartphone: the Xperia Xperia RADIUS and active.

Both run Android 2.3, aka "gingerbread" and use the Mobile Bravia Engine.

Xperia Active

Both will be available in selected markets throughout the world in the third quarter, Sony Ericsson said.

The range seems to be focused on entertainment, and will be offered with headphones LiveSound, while active extremely strong focus on consumers with an active lifestyle.

Sony Ericsson has not responded to requests for comment by press time.

Highlights of new devices Xperia

Users will find the usual smartphone-still features both HD video cameras, access to Facebook, geo tagging and so on.

Ray is active have a 1 GHz processor and are equipped with a Display of reality with the Bravia Engine.

Sony introduced the reality mobile Bravia Engine Display/in January over the Xperia.

The Bravia engine is claimed to improve colors and details, just like its bigger counterpart in Sony Bravia TV.

The Display of reality is the response by Sony for the iPhone 4 high resolution Retinal Display.

Both phones are scratch-resistant touchscreen. Touchscreen Ray the Xperia measures 3.3 inches and active is three inches.

In some markets, the Xperia will be offered with LiveSound headphones and LiveDock. LiveDock let owners launch Android Market applications and concurrently load their smartphones.

the Xperia Active dust-proof and is water-resistant. Its screen has wet finger detection. Will also have a case of boom and a stereo headset.

Active Xperia comes with ANT + network technology that will offer ultra-low power screen heart rate monitoring.

Launching the Xperia Ray and active for different market segments is "a smart marketing move," Ramon Llamas, a senior research analyst at IDC, he stressed.

"There are tons of other Android devices out there highlighting applications and experience," Lama told TechNewsWorld.

"Sony Ericsson wants to push these devices such as Smartphones, but not just as a lifestyle and entertainment mobile devices," he said.

"How many Android sees now that are thin and run on Android 2.3?" asked Michael Morgan, a senior analyst with ABI Research.

"These days, that is just table stakes," Morgan told TechNewsWorld. "Now, Sony Ericsson differentiating itself with devices like active."

The new devices appear to indicate that Sony is taking a greater interest in his wing of smartphones.

Xperia Ray

"For a long time that it seemed as if Sony Ericsson was a bit of a red-headed stepchild," said ABI Morgan.

"Sony or Ericsson seemed to want to commit to it too. Now, I'm seeing more Japanese design influence, particularly active, which is a smartphone with a segmentation very specific, "he added

Smartphones in Japan are "extremely specialized," said Morgan. "Are solar devices, telephones, water, other types of phones," he elaborated.

However, the efforts of Sony Ericsson may be too little, too late.

"Our shows US Consumer Survey Sony Ericsson have a share of only about 1 percent of the US market," Dmitriy Molchanov, an analyst at the Yankee Group, told TechNewsWorld.

Still, 86 percent of 20 to 24 years old have a positive impression of the brand Sony Ericsson and both these phones, particularly active Xperia, target market, Molchanov said.

"Unfortunately, this is too little, too late" because both handsets lag other Android devices on the hardware side, Molard stressed.

"Nor has dual-core processors, and neither will support LTE," explained Molard.

Further, the Active Dock is offered with the Xperia "lacks the functionality of the Motorola (NYSE: MOT) Atrix smartphone offers" and needs more robust software, Molard suggested.

"Built-in sports apps and a water-resistant shell for active are nice, but they are not marketed and worse," Molard opined.

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