DealBook: Hulu weighs sale after unsolicited offer

Hulu has established itself as a Centre for TV shows and movies online streaming.

Hulu, the online video service, weighs a possible sale of the company after receiving a takeover bid by an unidentified bidder, informed on people said Tuesday.

The unsolicited bid has prompted the Council of Hulu, considering its options, and the company is talking to potential counselors, these people said. May contact potential buyers, as well as on other media companies and private equity firms who wanted the opportunity to purchase the service.

Once people warning that the Council of Hulu had not decided to sell.

Founded as a joint venture by NBC Universal, News Corporation, the Walt Disney Company and Providence Equity Partners, Hulu has established itself as a hub for streaming TV shows and movies online.

Though popular, Hulu has worked to make a profit. The company introduced a subscription service to complement its main offering free, advertising based.

A potential buyer would also consider the cost of premium content from Hulu, noted Andy Hargreaves, an analyst with Pacific Crest Securities. A giant of technology such as Microsoft or Google might be a good fit, he said, but it would be difficult.

"The difficulty of purchasing Hulu is that you are purchasing from content providers, so there's a decent chance that the cost of content eventually will rise," he said. "But if you think revenue will grow in line with the costs, so it might be worth 2 billion dollars or more."

Hulu has lost two of his most vocal supporters: Peter Chernin, former President of News Corporation and Jeff Zucker, NBC Universal, who left last fall. James Murdoch, who became Deputy Chief Operating Officer of News Corporation in March, is among those who are much more skeptical about the prospects of Hulu's business

Last year, Hulu considering an initial public offering of staging, but set aside his plans.

Representatives for Hulu declined to comment or were not available.

News of the offer at the beginning is reported by The Wall Street Journal.

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DealBook: who wants Hulu?

After receiving an offer request, Hulu, the online video service, is considering putting itself on the block. By DealBook Evelyn m. Rusli and Adrienne Carter discuss sales potential, the claimants and the company's profitability path.

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DealBook: how Facebook could reach $ 125 billion

John g. Mabanglo/European Pressphoto AgencySignatures of first 200 employees of Facebook on a framed poster.

Now that Facebook has raised funding amounting to $ 1.5 billion round, led by Goldman Sachs, his new investors are waiting for their fortune to multiply.

While some critics remain skeptical that Facebook — which is said to have made approximately $ 2 billion in revenue last year — is worthy assessment of 50 billion dollars of turn, momentum is clearly on the side of the company.

Shares of Facebook are still soaring in the secondary market.The company's shares are trading at an implied valuation of 76 billion, according to Sharespost. For larger bulls of Facebook, the next number to contemplate is 100 billion dollars.

According to a new report by the research firm financial, which is certainly Trefis possible.

Trefis currently puts Facebook worth a modest (relatively) 45 billion dollars, but the company says there are four likely developments that could push the value of social networking to 125 billion dollars: a doubling of the ad revenue per page; page views increased by 50 percent; Facebook's share of the search market hits the 10 percent; a doubling of revenue game for each user.

The co-founder of Trefis, Cem Ozkaynak, says that Facebook is still far off the mark, but he says recent moves by the company are moving the needle on the user interaction.

"Is the introduction of more ads on its pages, changing the structure of the profile page to emphasize the photos that may lead to more page views and integrate Web search results in search results on Facebook, changes that improve the likelihood that share our scenarios on page views per user and market research are plausible," he said.

Not bad for a start-up that went from dorm room to billions of dollars funding rounds in seven years.

Have your theory?

Test the forecast on Trefis interactive Facebook graph below:

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